Role PurposeOwn and drive high‐impact global initiatives in BRICS countries and bridging emerging market trends (e.G., in India, China, Brazil) with worldwide audiences. They lead cross-cultural campaigns, ensuring brand narratives are locally resonant but globally scalable, while driving content localization, strategic partnerships, and structural innovation across highly diverse territories—including originals, co‐productions and market prioritisation—aligned to the company's global growth and storytelling ambitions.Will be the visionary architect of the company's brand presence and content strategy across the BRICS+ and global markets. You will fuse the vibrant, mobile-first, and rapidly expanding creative economies of the Global South with premium, world-class entertainment,Key ResponsibilitiesLead end-to-end execution of international content initiatives , including global originals, co‐productions, adaptations, and format localization focussing on BRCIS countries.BRICS Market Adaptation: Ensure campaigns resonate with diverse regional socio-economic landscapes (e.G., the booming animation/VFX talent in India, the vast internet populations in China/Brazil, and shifting youth consumer power).Creative Team Leadership: Build, manage, and inspire multidisciplinary teams (writers, visual artists, producers, directors) across international hubs to maintain boutique design quality on a global, high-volume scale.Partner with creative, commissioning, and programming teams to shape globally resonant yet locally authentic content strategiesEvaluate content opportunities through a creative, cultural, and commercial lens, driving greenlight decisions and prioritizationLead international market entry and expansion initiatives, covering market assessment, content relevance, localization strategy, and executionTranslate global vision into actionable roadmaps with clearly defined milestones, KPIs, and outcomesBuild and manage relationships with global and local studios, producers, distributors, platforms, and strategic partnersDrive co‐production and partnership negotiations in collaboration with legal and finance teams