Tracking Engineer / Digital Analytics Engineer We are looking for a Tracking Engineer to own end-to-end analytics implementation across a complex, global digital ecosystem. This role sits at the intersection of business, data, and engineering, ensuring accurate, scalable, and high‐quality measurement across web, mobile, OTT, and emerging platforms. Key Skills • Strong hands-on experience with Google Tag Manager • Advanced JavaScript skills with the ability to read, understand, and enhance existing code • Solid knowledge of digital analytics platforms such as Adobe Analytics, Google Analytics, and tag management tools including Tealium and Adobe Launch Responsibilities • Translate business questions into detailed tracking and measurement specifications across web, mobile apps, OTT devices, gaming consoles, and Smart TVs • Enable meaningful analysis of user experience and audience behavior across global digital properties • Ensure all new and existing products and features are accurately measured, validated, and reported across devices • Validate third-party tracking implementations such as comScore and Nielsen for each release • Create, analyze, and QA reports to ensure data is populating correctly • Communicate clearly with analytics platform users on how to retrieve and interpret data • Work independently on time-sensitive and business‐critical analytics projects • Maintain and create documentation including data layers, event inventories, and tracking specifications • Own end-to-end delivery of analytics implementation projects, from design through deployment and QA • Perform data quality audits, identify tracking gaps, and implement corrective improvements • Act as a liaison between business stakeholders, vendors, and application development teams • Provide thought leadership on standardizing data collection across a global environment • Drive prioritization and resolution of tracking bugs, enhancements, and measurement issues • Manage releases and ensure successful tracking deployment and validation in fast-paced environments Basic Qualifications • Bachelor's degree preferred (STEM a plus, not required) • 2+ years of experience in analytics implementation or relevant internship experience • Strong familiarity with Adobe Analytics, Google Analytics, Tealium, Adobe Launch, or similar tools • Highly autonomous, self‐starter mindset with excellent time management skills • Proven ability to manage multiple concurrent projects • Exceptional written and verbal communication skills • Strong analytical, problem‐solving, and creative thinking capabilities • Ability to translate complex technical concepts into clear, actionable insights for non‐technical audiences • Curiosity-driven mindset with a passion for learning and continuous improvement Additional Qualifications (Nice to Have) • Experience in data analytics, data quality, data warehousing, data governance, business intelligence, data visualization, or data privacy • Hands-on coding experience with Java, Python, or similar languages • Familiarity with Agile methodologies and tools such as JIRA and Confluence • Advanced experience deploying analytics through tag management systems • Deep implementation expertise with Adobe Analytics or similar enterprise platforms • Experience leading or influencing analytics architecture across multiple sites and distributed teams • Demonstrated initiative to stay current with evolving analytics and tracking technologies