About the RoleThis role sits at the intersection of operations, product, data, and business strategy. You'll own the full operational engine behind key consumption moments for Users — from identifying the right scenarios to building the playbook and executing it end-to-end.You'll work across many Key Areas, requiring strong cross-functional coordination and a bias for action.What You'll DoScenario Identification & DesignIdentify, validate, and prioritize core consumption moments for usersBuild a structured framework to map demand opportunities and guide development prioritiesDevelop User Operations playbooksDesign and execute user surveys to understand pain points and behavioral driversTranslate data insights into operational actions and strategic recommendationsEnd-to-End Scenario OperationsOwn the full execution cycle: Ideation→kickoff → launch → performance tracking → iterationManage budgets including coupon configuration, subsidiy tracking, and burn controlEnsure campaigns visibility across key resourcesWhat We're Looking ForBachelor's degree in Business, Economics, Engineering, or related fieldsExperience in operations, growth, or marketing — preferably in food delivery, O2O, or e-commerceStrong data analysis skills; SQL proficiency required; BI tools experience is a plusProven ability to manage end-to-end projects across multiple stakeholders in fast-paced environmentsExperience with A/B testing design and results interpretationStrong commercial sense: ability to balance user value, merchant incentives, and platform efficiencyPrevious food delivery or marketplace experience strongly preferredComfortable in multicultural, international teams; thrives with ambiguity and autonomyExcellent English communication skillsHands-on ownership mindset — both strategic thinking and execution-level involvementWhy This Role?This is a build-and-operate role. You won't just strategize — you'll design the playbook AND run it. If you're data-driven, commercially sharp, and energized by building something from scratch in a high-growth environment, this is for you.